MBCI booth garners abundant attention from national media outletsAristokraft Makes Stellar Showing at 2008 Kitchen/Bath Industry Show and Conference |
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CHICAGO (April 25, 2008) — The 2008 Kitchen/Bath Industry Show and Conference (K/BIS), held at McCormick Place in Chicago, was a successful one for Aristokraft Cabinetry and all of MasterBrand Cabinets Inc. The MBCI booth was bustling with media and show guests taking interest in new cabinet door styles and cabinet offerings from Aristokraft. Planners estimated that the show attracted about 900 exhibitors and 40,000 attendees.
Representatives of more than 30 media outlets stopped by the booth to see the latest products from Aristokraft during the show’s first two days. During tours of the booth, media members were especially drawn to the new, contemporary cabinetry styles from Aristokraft. Representatives from publications such as Good Housekeeping, Country Living and Better Homes & Gardens viewed the sleek Aristokraft vignettes that featured the new Roxburgh door style in Harvest finish and new organization cabinets such as the Vanity Base Pullout and Wall Message Center.
Beyond print media, camera crews from HGTV and BetterTV.com shot footage in the booth for possible inclusion in upcoming segments.
About Aristokraft Cabinetry
Aristokraft Cabinetry is a division of MasterBrand Cabinets Inc., the second-largest cabinet manufacturer in North America. Other MasterBrand cabinet divisions include Diamond, Decora, Omega, Kitchen Craft, HomeCrest, Schrock, Kemper and Kitchen Classics. MasterBrand Cabinets Inc. is an operating unit of the consumer product company Fortune Brands Inc. (NYSE: FO). For more information or to locate the Aristokraft showroom nearest you, visit www.aristokraft.com.
